Why You Need To Get Like Nike and #JustDoIt
When you have the idea to start a business it can hit you as a wave of different thoughts and emotions. Instead of typing it all out I'll just leave you with this meme:
Yeah...think you're mind is all over the place? You are not alone. Every entrepreneur goes through it. We get so excited about our fantastic idea...then our sense of reasoning creeps back into our minds.
"What if this completely fails? What if I go broke? What if people don't like my brand/product?"
I asked myself all of these questions when starting my own business and hesitated several times before making the jump. Then I realized with all that time I had spent hesitating, I was losing time of bettering my business and bettering other's lives because of it. Think of all the successful entrepreneurs in the world...Phil Knight...Steve Jobs...Oprah.... If they continuously doubted their companies and just decided it was too hard we wouldn't have brands today like Nike, Apple, or, well, Oprah! To help you get past those feelings of doubt I've come up with a few tips to get you started:
#1 Fake It 'Till You Make It
A lot of people starting business don't start until they have their products or storefront lined up and perfect. There's no need to wait on that. If you're a clothing brand waiting on your pieces to arrive, market your sketches, or create mock-ups in photoshop. Just because they're not on sale yet, it doesn't mean you can't start building anticipation for it. This is something I ran into early in my business. I didn't actually have clients yet to show work, but what I did have were several projects from my day job and projects from college that I could use in my marketing and advertising. I knew I had the skill but I needed to obtain clients. Once people saw what I could do, they wanted me to start working for their brand.
#2 Don't Wait For Perfect
As an entrepreneur, your brand is your baby. When building it, your mind will have so many "what if's" or doubts about what you should or shouldn't be doing. Let me let you in on a little secret - these questions will never end. No matter how big your brand grows or how much money you make, it will never be perfect. Each stride you make will leave you wanting more. So don't wait to announce or release your brand until it's "perfect" because frankly, perfect is not possible.
#3 Just Start Something
This goes hand in hand with number two. Your mind is going all over the place with your business. There is SO MUCH to do and you don't know where to start. Well, the right place to start is anywhere. You can start researching names, comparing competitor brands, or use resources like my brand clarity workbook to help you find clarity within your brand.
#4 If You Don't Have Time, Make Time
Ok, honestly...this is a huge pet peeve of mine. People say they don't have time for their business but have time for friends, relationships and everything else. Building your brand should be amongst your top priorities...you're literally setting up a future for you, your family and your future children. If this means staying home while friends go out to get your business affairs taken care of then that's what it means. I'll tell you a little bit about myself and how I make time - I've always been someone who likes going 100mph or I just feel lazy and unproductive. In college I was a full-time student and had 4 internships/jobs going all at the same time. Straight after college I went into my first "real" job, in which typical workweek was anywhere between 45-60 hours. I also made time to keep a steady relationship, made time to exercise and also take care of a puppy. Now, I still work a full-time 40+ hour workweek. I'm the creative director for a Division I athletic program, still am in the same relationship and now have not one but two puppies to take care of. I go to pilates (almost) every day, cook a homemade meal every night and during the rest of that time I'm 110% dedicated to my clients and business. Trust me, you can make the time. It's just a matter of prioritizing. Here's a simple video about how to sort out your priorities.
I hope this post inspired you, and in the spirit of this Nike-themed title, I'll leave with this quote from Mr. Nike himself:
“There comes a time in every life when the past recedes and the future opens. It’s that moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can’t tell you which one is right. But I can tell you which one is more fun.”
- Phil Knight
Please leave any questions or comments in the space below!